You want to be part of a Rx Product Launch within an Pharma company ?As Brand manager, you will be responsible to define the brand strategy, to establish the marketing plans and to translate them into practical tools and concrete actions plans.As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following responsibilities:Strategy definition:
Develop brand strategies to launch a new RX brand
Develop brand strategies to enhance market presence and OTC product performance
Analyse market trends, competitions and consumer insights to optimise marketing campaigns & identify new opportunities
Define, Manage and monitor marketing budgets
Build and maintain strong relationships with key stakeholders and partners.
Tactical implementation:
Translate strategical dimensions into tactical tools and actions plans
Collaborate with cross-functional teams (mainly with Supply chain & Sales) to ensure alignment with brand objectives
Prepare & launch actions plans in line with internal & external regulations (industry standards and company policies)
Follow-up, monitor & analyse the effectiveness of marketing initiatives taking into account the 4 P's
Respect and follow up of procedures/regulations concerning the sale and promotional support of medicines
Reporting:
Prepare detailed reports on brand performance and recommend improvements.
Be responsible for monthly reporting (control of actions and budgets, analysis of results achieved versus objectives, with comments and plans for improvements/actions)
Marketing - Brand Manager - Pharma - Healthcare Practitioners - OTC - RXHealthcare - LifeSciences - Product Launch - Brussels - DU/FR/ENGAs a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following profile:
Minimum a Bachelor degree in Marketing, Business Administration, or a related field
+5 years of experiences in marketing as Brand / Product Manager
Proven expertise in marketing targeting Healthcare Practitioners with under prescription products
Proven expertise in marketing for OTC brands/products
Strong analytic skills and the ability to interpret market data effectively
Experience in managing budgets and marketing campaigns
Excellent communication and stakeholder management abilities
Hands-on, proactive and innovative mindset with a focus on achieving results.
Well organised and structured with the ability to work autonomously
Fluency in Dutch, French & English is mandatory
Our client is well-establish, medium-sized pharma company, specialised in OTC products, that will be launching its first Rx brand. This organisation is well known for their self-medication products, dietary supplements, medical devices, and cosmetics. With its professional approach and commitment to delivering quality products, the company strives for excellence in its field.As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have:
A competitive salary package including extra advantages & home working policy
Opportunity to be part of a new project by launching the first RX brand of the company
A collaborative and professional working environment valuing open communication, transparency & team spirit
