Build a better tomorrow, today!For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. employees are at the cornerstone of bringing our vision to life. We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems. At Wolters Kluwer we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive. We offer you a world of endless opportunities. Join us and build a brighter future!Job DescriptionThe Sr Marketing Specialist (m/f/d) - Demand Generation, is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the Marketing and Sales team to build compelling campaigns that drive results. Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.ResponsibilitiesDevelop strategy and executes Marketing campaigns in a mix of channels to drive MQLs and in the end revenueDefines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials and promotions and trade shows while maximizing ROIConducts sub-segmentation analysis around persona needs and buying preferencesIdentify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling messageProvides direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc to increase market awarenessCollaborates with the Events Specialist to select and prioritize relevant trade shows for the segments and provides strategic directions to salesWorks closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plan and revenue forecasting channel strategies and tacticsDevelops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competitionQualifications:Bachelor’s Degree in Marketing, related field, OR equivalent4+ year of business experienceCompetence with marketing to processionals in a B2B environment; specific exposure to tax, accounting or legal a definite assetExperience with: Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)Additional Qualifications:Demonstrated ability to identify, recommend and position products to optimize revenue potentialStrong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organizationAbility to work independently and in a team environment in a positive and supportive mannerStrong analytical, problem solving and decision-making skillsAbility to manage multiple projects simultaneously and achieve goals without conflictCreative, flexible, and inquisitive with strong initiative and self-motivationExcellent follow through, attention to details and time management skillsApplyIf you are a motivated individual with a passion for driving business growth, we would love to hear from you. Simply by clicking on the apply button!ContactAnna Faucett Senior Recruiterwww.linkedin.com/in/afaucettTelefon: +49 2233 3760-7985
