Brand Manager IBD

• Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

• Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues

• Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus

• Diagnose and analyse brand, competitors, market; this includes the understanding of Patient and customers’ needs, Standards of Care, the identification of key environment trends and demand driver in the market

• Identify where no traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights

• Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter

• Monitor competitors activity and key data to adjust strategic planning and tactical plan

• Translate Brand Plan into a Tactical Plan – identifying and defining concrete projects to implement our Brand strategy In Field –

• Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives and multichannel opportunities, in line with AbbVie’s Advanced Customer Experience model.

• Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations).

• Interactive and customised content for CLM, managing the CLM process and overseeing implementation of CLM activities.

• Ensure all in-field materials are aligned to Strategic imperatives.

• Expenses forecasting and tracking

• Co-lead the Forecasting as brand owner

• Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

• Agile/ Capable to manage several projects in parallel and prioritize effectively

• Strong patient and customer focus, responding proactively to change in environment and customer needs

• Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience

• Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders

• Vision and strategic thinking

• Project management; initiatives-driven

• Accountability

• Tactical planning skills

• Critical thinking, challenge status quo

• Digital savviness & thinking

• Innovation/ lateral thinking

• Effective communication and influence

• Confident and fluent presentation

• Manages budget, forecasting and KPI tracking, leveraging strong analytical skills

• Understands the market, the patient journey, the full range of customer and stakeholder needs , as well as issues related to the therapy area

• Cross-functional roles understanding ( market access, medical, sales, …)

• The healthcare environment and evolving landscape

• The Brand Story principle

• Channel mix techniques and ROI measurement techniques

• Financial processes & business acumen

• Competition, customer base, reimbursement and market access processes/issues

• Pharmaceutical industry business, policies and procedures

• English – Dutch – French languages (fluent)

• Principles of and opportunities for conducting market research

• Master level preferred

• Experience in medical, sales or marketing role(s)

• Experience in project management

• Knowledge/experience in Immunology is a +

AbbVie