Are you a marketing professional with a passion for agriculture and innovation? KWS is seeking a dynamic Marketing & Communication Specialist to lead and shape our marketing efforts across Belgium and Luxembourg. In this role, you'll drive multi-language cross-crop marketing strategies, enhance customer engagement, and elevate our brand presence in the BeLux region. You'll collaborate closely with local and global teams to ensure alignment across all marketing and communication initiatives. If you're ready to make a measurable impact in a purpose-driven company, we'd love to hear from you!What you'll work on:
Develop and implement mid- to long-term local marketing strategies, both digital and traditional, including budget planning and performance tracking.
Lead cross-crop marketing campaigns, customer segmentation, and brand awareness initiatives in collaboration with sales and product teams.
Optimize CRM usage (Salesforce) to enhance customer journey, data quality, and digital engagement.
Align marketing and communication strategies with business units and global KWS teams.
Monitor and report on marketing performance indicators, ensuring continuous improvement and optimal budget use.
Manage internal and external communications across diverse channels, ensuring consistent brand messaging.
What you bring:
Minimum 3 years of experience in digital and traditional marketing, ideally within the agricultural sector.
Fluent in French, Dutch, and English; excellent communication and stakeholder management skills.
Strong background in multi-channel marketing, CRM (Salesforce preferred), and performance marketing.
Strategic thinker with a creative mindset and strong analytical capabilities.
Based in Belgium with the ability to work in our office in Tournai regularly.
Please enable JavaScriptScreen readers cannot read the following searchable map.About KWSKWS is one of the world's leading plant breeding companies. Nearly 5,000 employees in more than 70 countries generated net sales of around €1.68 billion in the fiscal year 2023/2024. A company with a tradition of family ownership, KWS has operated independently for almost 170 years. It focuses on plant breeding and the production and sale of seed for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants' resistance to diseases, pests and abiotic stress. To that end, the company invested more than €300 million last fiscal year in research and development. For more information: . Follow us on LinkedIn® at .Our data privacy policy for candidates is available on . Please select the country where the job you applied for is posted in and, if applicable, the specific business unit.
