The Trade Marketing Manager for BeNeLux & France will lead regional marketing efforts in the professional audio sector, supporting sales teams and channel partners through strategic campaigns, events, and digital initiatives. This role combines market analysis, budget management, and cross-functional collaboration to drive brand visibility and business growth across multiple countries.Here are the key responsibilities of the Trade Marketing Manager - BeNeLux & France in the professional audio sector, summarized in bullet points:
Develop and support regional trade marketing strategies aligned with business objectives.
Conduct market research, analyze competition, and identify growth opportunities.
Collaborate with sales teams to support retailers, rental companies, and distributors.
Plan and execute marketing initiatives including trade shows, events, and digital campaigns.
Manage relationships with external vendors and marketing partners.
Oversee marketing budgets and track spending, including dealer marketing funds.
Coordinate the creation and distribution of localized marketing materials.
Utilize CRM, BI, and marketing automation tools to monitor campaign performance.
Support new business development and strategic alliances for marketing initiatives.
Strategic Impact in a Dynamic IndustryInternational Exposure & Career Growth
Holds a degree in Marketing, Business, Communications, or a related field.
Has 3+ years of experience in trade or channel marketing, ideally within the professional audio or tech industry.
Fluent in English and either French or Dutch.
Strong interpersonal and communication skills, with the ability to build and maintain relationships across teams and with external partners.
Experienced in managing reseller relationships and supporting ambitious sales teams.
Skilled in budget management
Capable of organizing and executing trade shows and events.
Proficient in a broad marketing mix, including digital and ecommerce tactics.
Familiar with tools such as CRM, BI platforms, and marketing automation systems.
Brings a positive attitude, strategic thinking, and a collaborative mindset.
The company is a global leader in professional audio technology. With over 80 years of expertise, it operates as a family-owned business that values innovation, collaboration, and employee development. The organization fosters a multicultural and inclusive work environment, offering flexibility, autonomy, and opportunities for growth within a dynamic and creative industry.
🌍 A multicultural and international team: Work alongside colleagues from diverse backgrounds in a collaborative and supportive environment.
🎯 Autonomy and variety: Engage in diverse tasks and exciting projects with a high degree of independence.
🏢 Modern work environment: Be part of a forward-thinking, family-owned company with a strong reputation in the professional audio industry.
📈 Development opportunities: Access to personal and professional growth through training, new challenges, and career progression.
